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The digital customer journey in the utility industry: advantages, opportunities, and prospects

Download now the whitepaper!


Download now the whitepaper to find out why is now fundamental a digital customer journey in the Utility sector


The Utility industry was already experiencing a period of tumultuous change even before this Covid-19 pandemic. These changes, which were both multiple and complex, can be summarized in two key points: digitization and the opening up of markets.

One of the most obvious results of the joint push of these two factors is that users, customers, individuals have taken a central role in this sector. And it is here where the companies in the sector must focus today. It has become vitally important, in the first instance, to encourage the transition to an increasingly digital customer journey. The second step is to learn how to track it, analyze it, interpret it at its best. The final goal is to better control every step and all touchpoints, to be ready at the right time, in the right place, with the right approach.

This is precisely on what we will focus on in this whitepaper, download it now!

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Doxee Interactive Experience

Your customers are not numbers, they ’re people. Doxee iX, Doxee Pvideo®, and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb's interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

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Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

The digital customer journey in the utility industry