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title: "New Customer Experience Concept: Data, Interactivity & Personalization"
---

 

WHITEPAPER

# New Customer Experience Concept: Data, Interactivity & Personalization

### How forward‑thinking utilities turn data into loyalty (and revenue)

Rising energy prices and fast‑changing customer expectations demand a new kind of Customer Experience. In this concise guide you’ll see how best‑in‑class utilities use real‑time data, two‑way digital interactions and hyper‑personalized content to deepen relationships—while protecting the bottom line.

**What you’ll get inside**

- **Market reality in numbers:** 70 % of utility customers now prefer digital channels for interactions 
- **The three CX pillars—Data, Interactivity, Personalization—explained with utility‑specific examples **
- **ROI snapshot:** +15 % customer satisfaction (J.D. Power), +10 % retention & +12 % CLV (Accenture), 5‑10 % revenue lift (McKinsey) 
- **Personalized video spotlight:** transform bills into interactive experiences that cut churn and reduce support calls

## **Download the whitepaper**

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