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Unconventional marketing: The art of engaging the audience

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Let’s see how unconventional marketing contributes to building awareness within a digital strategy!


After years of advertising, consumers are now accustomed to and less conditioned attempts at commercial "influence". In fact, we are literally inundated with advertisements, rapid-fire communications, and continuous flows of information.

Common promotional strategies are inadequate and ineffective, as they fail to fully engage the audience or lead them to take real action and companies are constantly looking for new solutions and alternatives to traditional marketing techniques.

Find out unconventional marketing and its techniques:

  • Viral marketing
  • Influencer marketing
  • Ambient e street marketing
  • Guerrilla marketing

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Unconventional marketing: The art of engaging the audience