Fashion industry companies, whether luxury or fast fashion, are using a mix of physical reality and virtual reality to provide their target audiences with a cutting-edge shopping experience. But how did we arrive at this point?
Marketing in the fashion industry, much like other industries, had to evolve, from travelling mannequins and later large scale fashion shows, to magazines, to apps, and personalized online ads.
Download the infographic to find out 10 important points:
Your customers are not numbers, they’re people. Doxee ix, Doxee Pvideo® and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb®'s interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.
Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.
Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.