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Digital transformation of the fashion industry: Best Practices and Trends

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The global fashion e-commerce market is expected to reach $713 billion by 2020-2021. Be sure you don't miss any trend!

 

Digital transformation, with the development of sophisticated data analysis techniques, has determined the urgency of increasingly customer-centric marketing strategies able to create segmented and targeted messages for a brand’s customers. As a result, companies are able to respond both quickly and accurately to the demands of customers.

Today, there is greater emphasis for the fashion industry to embrace digital transformation to:

  • Ensure contact with the public and customers through the digital environment
  • Leverage digital touchpoints that are ideal for fashion brands, such as e-commerce, to increase sales
  • Transform the communication style of brands
  • There is an increasing shift towards online shopping
  • Time spent online is increasing
  • Digital facilitates sales, overcoming the difficulties of logistics

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Digital transformation of the fashion industry: Best Practices and Trends

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