Digital transformation, with the development of sophisticated data analysis techniques, has determined the urgency of increasingly customer-centric marketing strategies able to create segmented and targeted messages for a brand’s customers. As a result, companies are able to respond both quickly and accurately to the demands of customers.
Today, there is greater emphasis for the fashion industry to embrace digital transformation to:
Digital facilitates sales, overcoming the difficulties of logistics
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Digital transformation of the fashion industry: Best Practices and Trends
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