image-background-premium-content (1)


Digital transformation of the fashion industry: Best Practices and Trends

Download now the infographic!


The global fashion e-commerce market is expected to reach $713 billion by 2020-2021. Be sure you don't miss any trend!


Digital transformation, with the development of sophisticated data analysis techniques, has determined the urgency of increasingly customer-centric marketing strategies able to create segmented and targeted messages for a brand’s customers. As a result, companies are able to respond both quickly and accurately to the demands of customers.

Today, there is greater emphasis for the fashion industry to embrace digital transformation to:

  • Ensure contact with the public and customers through the digital environment
  • Leverage digital touchpoints that are ideal for fashion brands, such as e-commerce, to increase sales
  • Transform the communication style of brands
  • There is an increasing shift towards online shopping
  • Time spent online is increasing
  • Digital facilitates sales, overcoming the difficulties of logistics

Trusted by hundreds of Enterprise Companies and Government Institutions



Doxee interactive experience

Your customers are not numbers, they’re people. Doxee ix, Doxee Pvideo® and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb®'s interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

IX logo bianco-01

Doxee Pvideo®

Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.

DOXEE-Illustrazioni_IX-02 (1)

Doxee Pweb®

Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

Digital transformation of the fashion industry: Best Practices and Trends