image-background-premium-content (1)

ebook

Why podcasts will transform our consumption habits

Download now the ebook!

 

Everything you need to know about podcasts in this free ebook. Download it now!

 

"Podcast" is one of those buzzwords that have been circulating on the web for years now but around which there is still some confusion. This ebook will start from the general framework of entertainment content to how podcasts are consumed, with the hope of being able to provide some answers and much food for thought.

In the first chapter we will try to clarify what a podcast is, what makes it a form of entertainment that is appreciated by audiences of listeners around the world. We will describe its main characteristics, and we will talk about podcasts in Italy. 

In the second chapter, we will try to formulate some general indications, with 10 pieces of advice based on the practices of professional podcasters.

The third chapter will focus on how only a close relationship within an organic and organized content strategy can make podcasts and videos work at their best. Video and podcasts are two tools that are more effective if they are conceived as complementary and not alternative.

In the fourth chapter, we'll investigate the forms and meanings that podcasts take on when marketers decide to use them. In fact, branded podcasts are proving to be extremely versatile and powerful resources.

 

Trusted by hundreds of Enterprise Companies and Government Institutions

 

logo-unicredit-150x30
logo-eni-64x80
logo-pirelli-150x32
logo-sky
logo-tim

Doxee interactive experience

Your customers are not numbers, they’re people. Doxee ix, Doxee Pvideo® and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb®'s interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

IX logo bianco-01
DOXEE-Illustrazioni_IX-03-3

Doxee Pvideo®

Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.

DOXEE-Illustrazioni_IX-02 (1)

Doxee Pweb®

Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

Why podcasts will transform our consumption habits

Download