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Travel & tourism: meeting the challenge of attention in a constantly changing sector 

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Travel & Tourism sector is in continuous expansion. After digital transformation, nothing is the same as before.


A Digital transformation has been (and still is) a real revolution that has triggered a huge chain of consequences and that, in the end, has put the customer at the center of things.

In particular travel is increasingly tailor-made. Tourists loyal to the same brand, to the same hotel, to the same restaurants, to the same destinations, to the same ways to reach them are gradually disappearing and the reasons and methods of travel have multiplied.

Travellers want to have personalized experiences according to their own personal needs and characteristics. What should operators in the sector do? In short: get to know your customers and learn to predict his movements. So, how can companies do this? Read this ebook to find how.


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Travel & tourism: a constantly changing sector