Sales videos for B2B marketing

78% of marketers said video directly helped increase their sales

What is a sales video and why this format is becoming increasingly central to B2B marketing strategies? What benefits do they offer and what are the best practices for creating them?

The effectiveness of sales video is obviously linked to the communicative effectiveness of the same video tool in the digital world. Consider this data:

• 94% of video marketers say that video has helped increase audience's understanding of their products and services
• 78% of marketers said video directly helped increase sales
• Emails that contain videos have significantly higher open and response rate, compared to text only emails

Still in doubt on whether to include videos in your sales process? Download the ebook to discover benefits,  best practices and the most effective formats!