The difference between unconventional marketing and traditional marketing may seem obvious to us. But beyond the superficial, what are the differences? Unconventional marketing is by its very nature conversational and fluid, using more flexible, and anti-dogmatic tools such as the customer journey. It uses data not to offer rigid profiles, but is capable of meeting the buyer persona during complex buying experiences, such as omnichannel.
For all these reasons, innovative methodologies have been developed, which have not supplanted the old ones but have redefined them. Today, the most successful marketing plans integrate aspects of both traditional and unconventional strategies.
There is one trend that, in both online and offline, brings brands, products, services, entire markets to life: personalization. Would you like to know more? Download the free ebook!
Your customers are not numbers, they ’re people. Doxee ix, Doxee Pvideo®, and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb's interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.
Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.
Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.