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Personalization in unconventional marketing

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Download the free ebook to learn more about personalization in unconventional marketing!


The difference between unconventional marketing and traditional marketing may seem obvious to us. But beyond the superficial, what are the differences? Unconventional marketing is by its very nature conversational and fluid, using more flexible, and anti-dogmatic tools such as the customer journey. It uses data not to offer rigid profiles, but is capable of meeting the buyer persona during complex buying experiences, such as omnichannel.

For all these reasons, innovative methodologies have been developed, which have not supplanted the old ones but have redefined them. Today, the most successful marketing plans integrate aspects of both traditional and unconventional strategies.

There is one trend that, in both online and offline, brings brands, products, services, entire markets to life: personalization. Would you like to know more? Download the free ebook!

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Personalization in unconventional marketing