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Marketing B2E: how to increase retention by improving the employee experience

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Download the ebook and learn what is B2E and why it's becoming more important thanks to digital transformation


Even if marketers and operators in all sectors are perfectly aware of the importance of the customer experience (especially in terms of engagement and loyalty), not everyone has realized how this also extends to the experience of employees, a healthy company’s first source of value.

Attracting talent, then being able to retain, empower, and keep employees satisfied, making them a central area of focus, and ultimately turning them into the first positive advocate of their brand and company reputation. This is what B2E (Business to Employee) is all about.

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Doxee interactive experience

Your customers are not numbers, they ’re people. Doxee ix, Doxee Pvideo®, and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb's interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

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Doxee Pvideo®

Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.

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Doxee Pweb®

Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

Marketing B2E: how to increase retention by improving the employee experience