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Inbound marketing: What it is and why we can’t do without it

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What is Inbound marketing?

Learn more about Inbound methodology and all the Inbound marketing strategies in the free ebook!


Inbound is the approach that, in the face of the profound changes produced in the last 20 years by Digital Transformation, has redefined and continues to redefine marketing processes, configuring itself both as a methodology and a set of tools. Inbound marketing has succeeded in imposing itself not only because, from a pragmatic point of view, it has introduced techniques and tools able to support marketers, but above all because it has been able to imagine an alternative vision of the relationship between Brand and Consumer, a vision that corresponds to the changed contexts of people’s lives.

All you need to know about Inbound marketing in this free ebook!

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Inbound marketing: What it is and why we can’t do without it