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Guerrilla marketing and video marketing: A journey towards personalization 

 

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Using guerrilla marketing and video marketing to improve your business strategy. Download this ebook!

 

A guerrilla marketing strategy is based on unconventional interactions. This has revolutionised the way to communicate: in fact, the major changes that has occurred are in the relationship between those behind the message and users, between the company, mediated by marketing, and potential customers.

Our discussion will revolve to customer experience, precisely around three phases of the buyer’s journey: awareness, consideration, and decision. We will try to outline how and the contribution of unconventional strategies to the development of
personalized marketing plans. The focus on guerrilla marketing, video marketing, and retail marketing will allow us to bring the theory back into consumers’ lives.

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Doxee Interactive Experience

Your customers are not numbers, they ’re people. Doxee iX, Doxee Pvideo®, and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb's interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

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Doxee Pvideo®

Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.

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Doxee Pweb®

Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

Guerrilla marketing and video marketing: A journey towards personalization 

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