Digitization and personalization in the water sector: New technologies at the service of business

Innovative technologies are transforming organizations operating in the water sector, both in their industrial and organizational structure and in the way they approach their customers.

What will you find inside the ebook?

1. In the first chapter, we will focus on the Italian situation, clarifying the main trends in the water sector, the context of these trends and how they impact the value system and business results of the main companies in the sector. 
2. In the second chapter, we'll explore the profound consequences of digitization on infrastructure and services, focusing in particular on the competitive advantages that derive marketing departments’ widespread adoption of digital technologies. 
3. In the third chapter, we'll explain how personalization can improve the customer experience even in a complex market like water. If, on the one hand, thanks to digital tools, consumers are now able to participate in an incisive way in the conversation with brands, on the other hand, companies need to support increasingly sophisticated interactions, with a view toward full and continuous loyalty. 
4. In the fourth chapter, finally, we will return to the fundamental role of marketing in facing the challenges of such a strategic sector by placing a value on the different communication channels through the development and management of tailor-made formats. Video marketing, and in particular personalized video, represents an extraordinary opportunity both to optimize business processes through access to consumer data and to intercept customer needs.