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Towards a digital Public Administration: challenges, digital marketing and storytelling for the PA that puts the citizen at the center of its activities

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Learn more about the new digital approach to public service communication in our ebook!


The Public Administration must communicate and must do so as effectively as possible. We can no longer ignore digital  transformation, which is also revolutionizing the objectives and rules of the game for all public bodies.

Adapting a digital marketing approach to public communication is an effective strategy to puts the citizen at the center of Public Administration activities.

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Towards a digital Public Administration: challenges, digital marketing and storytelling