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Customer churn: a dramatic problem for the Utility Industry

Digital transformation, market liberalization: these are just some of the major changes affecting Utility companies in recent years. Download our ebook to discover the impact of these changes and how to make the most of them!

Download the ebook now!


Download the ebook and learn how to monitor the Churn rate and minimize its effects!


Customer Churn is the rate of customer abandonment. Today, switching from one company to another has never been easier or faster. But it’s also extremely problematic for the company. In this ebook you will learn:

  • What the Churn rate is, how to calculate it, its causes and effects, and how to minimize them;
  • How to track the Churn rate with predictive analytics tools;
  • 5 effective methods to reduce  user abandonment;
  • The importance of behavioral loyalty: how to retain customers through personalization

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Doxee interactive experience

Your customers are not numbers, they are people. Doxee ix, Doxee Pvideo®, and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb's interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

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Doxee Pvideo®

Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.

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Doxee Pweb®

Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

Customer churn: a dramatic problem for the Utility Industry