We live in a world that changes shape with an unprecedented speed. This increasingly accelerated process - one that is impacting our financial and production systems, our social systems, our daily lives - has been triggered by digital transformation. This context is having a huge impact on the automotive sector around the world. We are talking, in short, about an enormous and strategic ecosystem, with a broad industry, which in recent years, is trying to rewrite its dynamics, its processes, its future.
Public opinion and the expectations of potential customers are changing with digital transformation. All marketing operators in the sector must be the first to respond to these challenges. These are complex challenges, but, as always, behind each challenge lies great and unprecedented possibilities.
In this ebook, we will look at the main trends impacting marketing in the automotive sector and new strategies. Download it!
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