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The city of Milan chooses the personalized videos for TARI collection

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Learn why the city of Milan turned to Doxee and chooses the personalized videos for TARI collection


The City of Milan, capital of the Lombardy region, with 1,378,689 inhabitants, is one of the most highly populated metropolitan areas in Europe. In such an area, some administrative activities, such as the collection of taxes, may not always be easy.

The City of Milan has chosen to digitize a mandatory communication for municipal tax collection (TARI) with its citizens through a highly innovative tool: Doxee Pvideo® personalized videos.

Campaign results:

  • 66.000 personalized videos sent
  • 42% of citizens who received the video actually watched it
  • 80% of citizens watched the video from start to finish
  • 25.440 clicks on calls-to-action within the video

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Doxee interactive experience

Your customers are not numbers, they ’re people. Doxee ix, Doxee Pvideo®, and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb's interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

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Doxee Pvideo®

Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.

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Doxee Pweb®

Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

The city of Milan chooses the personalized videos for TARI collection