The Cassa Nazionale dei Dottori Commercialisti (National Fund of Chartered Accountants in Italy, CNPADC) is an organization that handles social security and assistance for chartered accountants and their families. The organization launched a social security education campaign to encourage members to contribute toward a service for the payment of surplus contributions (PCE).
Every year, registered chartered accountants in Italy are required to communicate their income data by telematic transmission. Members are typically reminded via an email. However, the CNPADC decided to revolutionize the way it communicates by implementing personalized and interactive video. This engaging tool would be used to immediately explain the features of the new campaign to members.
What results have been achieved? Find out in the free case study!
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