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case study

A personalized and interactive video for SPID adoption

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Doxee created a personalized video campaign for the Lombardy Region. Download the case study and learn more about all the video features!


In a context of continuous digital transformation, Public Administrations are faced with an invaluable opportunity for change, and they have the chance to offer an effective and engaging Digital Customer Experience, while at the same time making communication processes aimed at citizens more efficient and measurable.

The Public Administration has the ongoing need to relate to users, citizens, and businesses through communication that is easy to understand, that must reach a large number of citizens, and that must explain their services in a language that is accessible for everyone.

These motivations led Doxee to create a personalized video campaign for the Lombardy Region to invite citizens who already use the regional online services and who have a One Time Password (OTP) to switch to SPID (Sistema Pubblico di Identità Digitale).

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Doxee interactive experience

Your customers are not numbers, they’re people. Doxee ix, Doxee Pvideo® and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb®'s interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

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Doxee Pvideo®

Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.

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Doxee Pweb®

Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

A personalized and interactive video for SPID adoption