The partnership between Doxee and Nextmedia Lab for Invesco Italia: Make reporting immediate and appealing

The partnership made it possible to create an ad hoc video factsheet for each of the funds. Results?

A 63% increase in views of the album hosting the landing pages with the factsheet videos on the company’s website and a 68% increase in the interactivity of the landing pages hosting those videos.

Invesco is an independent investment management firm that operates globally. Although headquartered in Atlanta, Georgia, the company has more than 8,000 employees in more than 25 countries around the world. The group’s core business is investments, which are made and advised through a highly specialized consultancy service and supervision that is constantly updated according to national and international regulations.

When it comes to investments, communication plays a fundamental role.

Given the nature of the business and data that could refer to different funds and different products for even geographically diverse markets, an effective communication strategy is necessary. For this reason, Invesco italia turned to Nextmedia Lab and Doxee to develop content that could render reporting immediate and engaging using the video format to display the characteristics and returns of funds and performance data.

Nextmedia Lab defined the format for visualizing the reports related to the specific funds, while the technology used was that of Doxee Pvideo®, which allows the creation of highly customizable and interactive videos.