[EBOOK] The new challenges of the water sector: marketing, digital transformation and customer experience


Essential services, which affect everyone's daily lives, are often taken for granted. They don’t have the appeal on which to build branding and storytelling actions... or at least this was what we thought until a few years ago. Today, however, things have profoundly changed.

The profound changes that have affected the water sector are part of a broader picture, that of the entire Utility Industry: a fundamental and strategic sector that has experienced a unprecedented revolution in recent years.


Download our new eBook to learn:

  • Marketing and communication in the water sector

  • Water and digital transformation
  • The challenges of thechnological innovation and communication with users
  • The fundamental role of customer experience




eBook - The new challenges of the water sector: marketing, digital transformation and customer experience

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Doxee Interactive Experience

Your customers are not numbers, they ’re people. Doxee iX, Doxee Pvideo®, and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb's interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

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Doxee Pvideo® frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.


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Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.