CASE STUDY

From the paper bill to the web bill: Enel communicates using personalized video

 

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Learn why Enel turned to Doxee to implement an innovative method of communication to promote the digital bill

 

Enel turned to Doxee, in collaboration with Advalia, to implement an innovative method of communication, the Doxee Pvideo® personalized video, to promote the digital bill - or web bill - in order to reduce the number of paper invoices sent to customers and create added value for its customers by offering them a personalized experience.

Campaign results:

  • 23% of those who received the video opened it
  • 80% of those who opened the video watched it to the end
  • Of those who viewed the video, 1 customer out of 3 clicked on the call-to-action and entered their email address

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Doxee interactive experience

Your customers are not numbers, they ’re people. Doxee ix, Doxee Pvideo®, and Doxee Pweb® products can improve the customer's perception of your company and your products. Thanks to personalized and engaging videos by Doxee Pvideo® and Pweb's interactive micro-websites based on HTML5, we’ll help you explain and convey complex content in a clear and effective way.

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Doxee Pvideo®

Frees your creativity: with personalized videos, storytelling has no limits and can be adapted to any type of customer, thanks to personalized content. Integrated speech synthesis ensures personalized and detailed narration up to the single variable field.

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Doxee Pweb®

Our interactive microsite service combines the flexibility and interactivity of a web page with the ability to engage personalized content, maximizing conversion rates and providing your customers with rich and personalized information based on their tastes and needs.

From the paper bill to the web bill: Enel communicates using personalized video

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